This week I attended a very exciting event hosted by Forster, a
leading communications agency based in London.
The event looked at how businesses, charities and policy makers
can address the balance of how many people with disabilities there
are - and how well they are represented in society. That includes:
representation at work, in the media, and in civil society.
It was a good opportunity people to voice their concerns,
identify barriers and opportunities for organisations of all sorts
to change their practices and be more inclusive. The consensus was
that, not only would more inclusive practices that embrace diverse
representation enrich the perspectives and ideas that organisations
can benefit from, but that it actually benefits their bottom
There was also a general feeling that reluctance to be inclusive
was reflective of a need for attitudes and behaviour to change in
Although 91% of people believe that disabled people should have
the same opportunities as everyone else, many are not yet driven to
change the way they interact with disability. That might be because
people rarely do. In fact, 38% of people don't have personal
contact with a disabled person at all. If you just account for
university students, that percentage increases to 58%.
In these austere times of ours, seven million disabled
people will be hit by £9 billion of welfare
cuts in the United Kingdom…yet there is little said of how to
increase the opportunities for employability and inclusivity.
So how can we all work together to achieve that change? What
role would you or your organisation like to play in raising
awareness on this issue and making a difference? You can start by
registering your ideas with our 500 Bright Ideas campaign and